If you are not getting enough sales on your store on Shopify, do not blame your luck instead you should understand there may be basic problems that are affecting your site’s performance and SEO- that are causing low sales. Shopify is a very strong eCommerce platform, but there are specific pitfalls and factors that if ignored or misused can hinder your online store potential significantly.
Below are some of the common Shopify problems according to a superior Shopify web development and how to solve them to enhance efficiency, raise sales, and ensure that your shop is properly running.
Shopify Issue #1: What a Majority of You Is Missing Out on Your Search Traffic:
The most common issue of the stores on Shopify is the low rank on search engine results. There are bars on the way since a typical store neglects 75% of the search traffic since its SEO is not properly developed or targeted.
Solution To The problem:
- Make sure you’re correctly doing your keyword research on the product pages that you have.
- Meta titles and descriptions should be filled in all the pages and these should be as relevant as possible and unique.
- Optimize the URLs, from which the media files are accessed, and make it simple and easily comprehensible for the search engine.
Shopify Issue #2: The fact that people don’t know how their customers search presents a problem.
The majority of Shopify store owners are unaware of the world where their target customers look for products. This results in missing valuable chances of targeting high-ranking keywords, which makes your SEO strategy all the more challenging.
Solution To The Problem:
- Some tools you may use are Google Keyword Planner or SEMrush to figure out what your customers are browsing.
- Optimize your product titles, descriptions, and tags for every product to meet the intention of the visitors.
- Keep on reviewing the effectiveness of the keywords that you use and change the keyword strategy according to the frequency of use in the particular field of activity.
Shopify Issue #3: Issues arising from Collection Structure as well as Setup
This element of the Shopify package is significant for a collection structure that gets product arrangement and client experience correct. Nonetheless, most store owners lack the proper structuring of their collections which creates challenges to customers and the search engine when browsing through the site.
Solution To The Problem:
- It is important to categorize products by groups with proper organization of the links for easy access.
- Employ filters and tags to guarantee that the clients can search specifically for products.
- The collection pages should also have correct meta tags and descriptions which help bring the page into relevancy of the search engines.
Shopify Issue #4: Website Speed And Performance Issues
The house that takes too long to load can easily slow down your Shopify web development and chase customers away before they have a chance to see your products. A slow website is not very friendly to users and may have a very bad impact on the search engine ranking.
Solution To The Problem:
- How to resize the images such that the resolution is not affected?
- Optimizing the images within the store can be achieved using Shopify’s image optimization tools, or by using the apps available in the app marketplace.
- Close applications that are currently operating on your computer but whose presence may be slowing down the operation of your store.
- Make it even lesser the HTML, CSS, and JavaScript files to decrease the page loading time even more.
Shopify Issue #5: Structured Data Causing SEO Problems
Meta tags are critical for structuring the content on a site and many Shopify stores don’t even apply them or apply them improperly. This can often lead to poor SEO rankings, poor click-through, and lost sales leads.
Solution To The Problem:
- Google’s Very Own Structured Data Testing Tool is used to check if you have properly structured data.
- Use schema markup for reviews/ratings for products, and availability of products.
- Take time, frequently, to check on your structured data to ensure that you are in harmony with the search engines.
Shopify Issue #6: When Social Proof Reduces Sales
Most Shopify stores lack pages with social evidence like customer reviews and other people’s testimonials. Social proof is important for establishing credibility and for making the visitors make a purchase.
Solution To The Problem:
- We should also make sure that the customer reviews are prominently located especially on the product pages.
- Always make sure to use testimonials and examples of cases that would depict how your products were of benefit to others.
- Include real customers using your products in their photos sourced from social media platforms for an elemental touch.
Shopify Issue #7: Weak Backlink Strategy
Linking and brand referencing are always critical factors in any SEO strategy. But, most of the Shopify web development stores miss out on this and end up having very low search engine visibility.
Solution To The Problem:
- It’s wiser to concentrate on creating links from other websites of an authoritative nature and in the same field of specialization.
- Contact bloggers, other opinion leaders, and writers, who may be interested in sharing about this development in other newspapers.
- Blog or produce guides that can trigger backlinks without having to ask for them or pay for them.
Shopify Issue #8: The two common issues that affect the usage of mobile applications are poor app configuration and updating.
Shopify for its part has a vast app network, and this is still considered a long, considering that this can be a major disadvantage if you do not know how to set up the apps you are using. If left unoptimized, applications can drag down your site’s speed and worst still, create compatibility problems.
Solution To The Problem:
- Once in a while, you have to go through the list of the applications that are installed on your computer to determine if they need updating and are relevant apps.
- This must be avoided by not downloading apps that are of no value to the first purpose of the store and its function.
- The user has the opportunity to delete those applications that are not needed anymore or applications that were found to be hindering the device.
Shopify Issue #9: Mistaking Your Dropshipping Store
Alibaba’s drop shipping model is especially popular among Shopify users but many store owners are challenged by the correct setup. Incorrect configurations, lack of interaction with suppliers, and slow order management cause confusion and negative effects on your customer relations.
Solution To The Problem:
- Select local suppliers who warrant a good reputation for their shipping services.
- Choose Shopify’s native dropshipping apps such as Oberlo or DSers if you plan on making your integration and order handling more efficient.
- Do not let the customers be surprised or disappoint them with some delays in delivering some information to them.
Final Thoughts: Some of the most important issues that Shopify businesses face are the following digits:
Marketing a Shopify web development store does not mean that the products must be uploaded and then wait for customers to purchase it involves a lot of factors such as SEO, website performance, and usability. If you are experiencing these problems, it means that your store has some potential to sell more products since these points affect its performance most of the time. If you do all the right things in optimizing your Shopify store, it will pay off hugely and more importantly, customer satisfaction.
